How Online Casino Retains Customers
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How Online Casino Retains Customers
11 May 2006
Retaining customers in an increasingly competitive market is one of the major factors affecting online casino sites everywhere. Online casinos are continually striving to offer the latest in promotions, bonus offers, prizes and tournaments to keep members logging on to play at their sites. In a recent interview, one key player at an online casinos firm highlighted how he deals with the retention issue.
Mark Davies, Director of Communications at Bet Fair, has played an important role in the online casino firm’s management team since 2000. Despite the firm’s notable success, it possesses a mere three to four percent share of the gambling market. And while the firm’s sports betting business is one of the largest in the world, strong competition from other online casinos make customer retention a strict priority. Davies states that Bet Fair is continually developing ways to market its online casinos and retain its valuable customer base.
One method of retention involves encouraging feedback and suggestions from established casino players. Promoting positive relationships between customers and staff at online casinos is also a high priority. The online casino firm’s monthly newsletter ‘In Play’ tries to create a sense of loyalty between the firm and its members, while its customer service staff participate in regular training programs and receive lucrative bonus schemes to encourage high levels of support.
